Territory Management Representative

Nairobi City, Nairobi Salary Negotiable

Apply before Thursday, June 30, 2022, 40 Days left

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To contribute to the performance of the Sales & Distribution organisation by implementing and executing a Territory Sales & Distribution plan

Qualification Level: Bachelor
Experience Level: Mid level
Experience Length: 2 years



To contribute to the performance of the Sales & Distribution organisation by implementing and executing a Territory Sales & Distribution plan that meets brand, volume, merchandising and promotion objectives for each outlet in order to achieve the overall area or channel trade marketing objectives.


1. Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume , merchandising and promotion.

2. Ensure that the territory distribution objectives of brand availability, stock holding and stock rotation are achieved.

3. Ensure that price is in line with the company strategy

4. Implement promotions, develop and execute merchandising programmes at POS with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the strategic brands.

5. Provide market information and reports on performance of customers, brands and competition to ensure that the relevant marketing people are fully informed.

6. Build loyalty by providing support to the trade through regular visits, accurate communication, problem solving, specialised advice and fair trade.

7. Maintain accurate and relevant outlet information.

8. To constantly monitor the achievement of yearly/cycle objectives through accurate reporting and feedback.

9. Encourage adult consumers and retailers to buy EABL's brands and strengthen brand loyalty.

10. Manage financial accounts, assigned assets and material to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.


· Good communicator
· Negotiating skills
· Planning
· Ability to build and maintain customer relationships Personality
· Self motivated
· Team player
· High standard of presentation and appearance Knowledge
· Product and market
· Supply chain and trade marketing principles
· Legislation and regulations on alchohol
· Marketing standards Experience
· Ideally the TMR should have worked as a distribution / sales rep for a period of 2 years.


1. Achievement of territory distribution, volume, merchandising and promotion targets

2. Effective and efficient implementation of key account or outlet specific programmes

3. Accurate and well maintained outlet file

4. Achievement of call frequency targets

5. Effective and efficient trade coverage route plan

6. Clear reports on market trends and competitors activities


Customers are defined as formal retail outlets (Bars, Clubs, Grocery, Convenience & Horeca), Wines & Spirits and Specialty stores, and indeed any outlets in the territory where alcohol is sold.


The main challenge is to manage and implement a trade marketing plan for the territory that effectively promotes selling out.

A challenge that is shared with the trade and distributor reps is to establish optimal product merchandising and brand visibility and to control the prices to the consumer.

Apply before Thursday, June 30, 2022, 40 Days left

Companies may expire jobs at their own discretion.

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